...to drink more
One of our (many) mantras is that you need to be relevant.
Target your audience at the right time, at the right place with the
right message.
So, with your permission, let me practice what we preach.
As it's beer o'clock and you are in a beer mode - I'd like to
share with you a beer thing/k that Matt Edge sent me a while ago
(thanks!).
James Ready beer (a brand of lager beer brewed in Niagara Falls,
Ontario, Canada) wanted to help their consumers through the
recession. So they made deals with local retailers to offer
"billboard coupons."
The idea was: You could snap photos of the coupons, redeem them
at the local businesses and have lots of money left over - which
you should then not spend wisely like a responsible impoverished
person but piss away on cheap beer.
Now that's a stimulus (six) pack.
Here's the YouTube.
http://www.youtube.com/watch?v=uDOt8MMk1Gw&feature=player_embedded