It's weird. It's cool. It's a great creative usage of a
medium. It's a Friday Thing/k.
And it's about the Japanese singer
JuJu.
(Background)
At the beginning of the year, JuJu released the song
"Sunao Ni Naretara" (wish I could be true to
myself).
(Objective & Target Audience)
The record label, Sony, wanted to target women in
their teens and twenties.
(Insight)
Sony recognised that most people in Japan download
music and music videos via mobile.
(Idea)
Sony created a brand new type of mobile movie, a "Pair
Movie".
(So…What's New)
It is a mobile movie that can be enjoyed with friends
by placing two mobile phones next to each other. Half of
the movie is shown on one screen and half on the other
screen.
Two people visit a mobile site and download one half
of the movie (either the left of the right), then must sit together
to watch the movie.JuJu's music video for the song was
divided up into 5 episodes and was made available for free from www.sonymusic.co.jp/drama/juju.
(Results)
The Pair Movie was played 320,000 times in the first
month. The total number of downloads is now 2,200,000 and still
growing.More than 150,000 copies of the song were
sold.
(Found it here: Cream Idea Magazine)
And…just before you hit the delete button. Brought to you
by Brazillian adult site Sexy Clube, check The Don't Get
Caught Mirror
(Found it here: adrants.com)