I DON'T like today's thing/k.
The reason for sharing it is that it actually follows the
thing/k 'rhythm' that I usually like: Insight -> Idea ->
Results.
But it's doing it in an "abusive" way.
Burger King's ad department cooked up a new crazy ad campaign to
get men in the UK interested in breakfast. Every morning at 9:30
AM, Burger King broadcasts a young woman dancing in a bikini in the
shower and singing songs.
How does Burger King explain this (sexist) campaign? Here's
where the 'abused' rhythm comes in:
INSIGHT: according to a Burger King spokesman - "Our research
showed that breakfast is a male-centric audience for Burger King;
it doesn't resonate as well with women - we are targeting the
people who are buying breakfast."
IDEA: well, you know it by now. http://www.burgerking.co.uk/showercam
RESULTS: What do you think? Is it cool? Sexist? Makes you want a
breakfast?
Anyway, this is definitely not the Subservient Chicken(http://www.bk.com/en/us/campaigns/subservient-chicken.html.
Now, before you click away to the New Year, I thought to finish
this year with my favorite thing/k for 2009.
It's an unbelievable, eccentric, weird banner… The "Can Hands"
banner, created for Procter & Gamble's Pringles, received the
prestigious Gold Cyber Lion at the 2009 Cannes Lions Awards. Here
it is, one more time:
http://awardshome.com/cannes2009/pringles/can-hands.html
(Source: AdRants)