Toyota's Scion released a new promotion last week that can
provide a glance to the next gen ads - it uses Facebook
Connect to put you directly into an advertisement.
The campaign places you and your friends in a video in which you
are the featured D.J. at a local club and you are driving to the
event in your new Scion tC RS.
You can go check out the Scion rSTC and (over)
personalised yourselves or see how it works here.
Now, re my subject line. It is one of the comments I've picked
and copy-pasted. I would probably think the same. But it is not
really working this way.
Toyota actually never gets access to any of your content rather
they get the access to display your content to you. They just get
random FBid#s.
So maybe it's not only the next gen ad, it's also the
next-gen-users-targeted-ad - to those who trust Facebook and get
how it works…
Before we're clicking away, here's a banner. Give us a client,
we'll do it :)