Links to blogs by our staff

  • Relationship Marketing Strategist

    James DuthieRelationship Marketing Strategist

    An online marketing all-round with over 5 years experience in the fields of web strategy, web functionality and all things digital.

    VIEW BLOG
  • Digital Media Planner & Buyer

    Brett NicholsonDigital Media Planner & Buyer

    digitalOZ is a blog for sharing some of thoughts and opinions on activity in the Australian online marketing arena.

    VIEW BLOG
  • Developer

    Alistair DeneysDeveloper

    I spend most of my days playing and delivering solutions using Sitecore. I have collected a number of certifications and awards including an MVP from Sitecore and MCSD from Microsoft.

    VIEW BLOG

So what are you starting?

Imagine it is 2002.

Two guys who have just finished university decide that they do not want to enter the corporate world. Rather, they start up their own business. They are only 21. These young entrepreneurs begin working in a garage at the back of their house in suburban Sydney, Australia. With only $10,000 on their VISA credit card, they built their first prototype.

Through blood, sweat and tears, sparks of innovation, triumph and tribulation they eventually turn their idea into a viable business. Eight years after starting from their garage, they are now hiring 200 staff, with offices in 3 countries.

Sounds errily similar to the humble roots from which Next Digital grew from.

This company is Atlassian. Their software is now used by NASA, Disney, United Nations, Adobe as well as some of ND's clients like News and CSIRO.

They sold a chunk of their company to Accel Partners for $60 million yesterday. Accel is most well known for backing Facebook.

Next Digital has some connections with Atlassian. Our first Sydney breakfast event featured Brett Jackson who was head of Atlassian innovation. We also used Confluence as a knowledge base for Mailout Insermo.

And to think it started in Sydney, Australia by two guys in the back of a garage.

So what are you starting?

How are you innovating?

 

09

July

2010