Robin of Shoreditch (a London agency) has proposed an
interesting idea to the 100 biggest brands in the world.
They're doing this in order to raise money for the
relief/rebuild effort in Haiti.
The idea is simple. They come up with a campaign/promotion idea
for the big brand & said big brand pays a fraction of their
worth for the idea (the moneys then going to Haiti).
Here's the outline -
http://vimeo.com/9581986
And here's an example for Visa -
http://vimeo.com/12218053
and Innocent Drinks -
http://vimeo.com/11864486
and Oracle -
http://vimeo.com/11800018
(you get the idea)
This does a number of great things:
- Raises money for those in need
- Showcases the innovative ideas the agency can produce
- Shows that the organisation/group is socially conscious
- Gets buckets of PR