That's a statement. Which is not mine originally, but after
watching what you are about to watch, I concurred.
Advertising, by definition, is a form of communication
intended to persuade its audience to take some action (source:
Wikipedia)
Usually, the action is commercially-related, e.g.: how a product
or service could benefit the consumer.
But from time-to-time, you can see (good) ads that are
cause-related and whenever these ads follow the
definition and best practice of advertising - the outcome is
POWERFUL.
The following thing/k is what I'm talking about. Watch it first
and then we'll continue. Here,
Embrace Life.
Embrace Life - UK's Sussex Safer Roads Partnership's seat
belt advert - has gone global and smashed through 270,000
views so far (was released on January 20th, 2010).
It was released only online on www.embracethis.co.uk and includes also a
Facebook group.
Now, tell me that it didn't persuade you to take some action.
This is advertising at its best.
(Source: Adgabber & sussexsaferroads.gov.uk)