Last week, the New Orleans Saints' victory over Indianapolis in
the Super Bowl was watched by more than 106 million
people, surpassing the 1983 finale of "M-A-S-H" to become
the most-watched program in U.S. television.
One of the happiest guys in town was Leslie Moonves, CBS CEO,
the broadcaster of the game. He said the morning after: "For
anyone who wants to write that broadcasting is dead, 106 million
people watched this program. You can't find that anywhere
else."
I don't know how many people watched it online (globally), but -
in my opinion - these kinds of events is what TV (the actual tube)
is all about.
The Super bowl is a media event, a planned
occasion that attracts prominent coverage by mass media
organizations, particularly television. It's a
must-see-live-event.
Depends on the nature of the event, that's the holy grail of
advertisers. Getting the mass audience in one shot. And in the
Super Bowl case, the ads themselves are also a media
event. People are waiting for them.
One of the most remarkable TV ads of all time, which is
considered as a watershed event and a masterpiece in advertising is
Apple's 1984. It was broadcasted only
once, on January 22, 1984 during the
third quarter of Super Bowl XVIII. The ad was inspired / a
reference to George Orwell's novel, Nineteen Eighty-Four,
represented the coming of the Macintosh. For those of you
who haven't seen it - and for those who did - here's 1984
(directed by Ridley Scott)
Fast forwarding to 2010, check all the Super Bowl XLIV spots. Here.
Kung Hei Fat Choy! Here Comes The Year of the Tiger. Happy New
Year.