2 weeks ago I was taking my dog, Ruth, out. As she stopped next
to a tree and did what she did (which I then picked-up), I saw the
following poster:
The poster also mentioned the following website address: http://www.wheresroger.com.au/
- just in case that you'll find Roger.
We always advise our client to fish where the fish are
- i.e. target their message to the right people at the right
time.
Ruth is not a fish, but Roger's "owners" definitely caught me,
the specific target audience, in their net. LOVE IT.
If you want to read more about this campaign click
here.
Now, before you click away… if you haven't seen already Nike's
WRITE THE FUTURE video, you must do it.
But before you do it, I have a little exercise for you… imagine
that you are working in a big advertising agency…the brief tells
you that for the next Nike campaign you can use every major sport
star that you dream about…the budget line says: "Whatever". What
would you do?...
That's what Wieden+Kennedy, one of Nike's agencies, chose to do.
Here.