We are living in a digital world. I think that for us, digital
agency people, it means that the sky is not the limit anymore.
We can imagine and make it happen.
Having said that, I also think that there's not a lot of
innovation and there's generally not a lot of use of the simplest
and most straightforward of tools in creating digital thing/ks,
which is the human mind.
And that what Friday Thing/k is all about. Sharing & getting
inspiration from ideas that are smart,
insightful, innovative, cost effective and yet,
simple.
So…who's doing the next one?
While you're thinking about it, have you checked already what's
happening and who's winning at The Cannes Lions
International Advertising Festival (the equivalent of the Nobel
Prize for ad agencies…). Check it out.