Next Digital - Our Thinking

Consumer Promotions

A well targeted Consumer Promotion touches the needs and aspirations of the potential buyer. In a competitive marketplace, it can create cut-through whilst supporting other areas of the relationship marketing strategy.

Promotional marketing is a five-billion dollar industry and with three-quarters of consumers in Australia having purchased a product due to a promotional offer in the past year only the most carefully and strategically thought out promotions will secure the interest of today's ever busy consumers.

*Participation in promotions is high (82%), and it has increased steadily since 2003 (78%).

*The high level of participation is independent of age, income, region or gender - indicating that promotions have a broad appeal.

*In 2006 59% of consumers surveyed indicated that they would like to see more promotional offers, indicating healthy consumer demand for and interest in promotions

*IMI Research

A well designed and targeted promotion can be used to:

  • Drive sales or acquire new customers
  • Promote new product or service
  • Build database
  • Increase brand awareness
  • Drive customers online or offline
  • Generate 'hype'
  • Create cut-through amongst competitors
  • Encourage brand switching

There are many different types of promotions; sweepstakes & instant win competitions, loyalty and data acquisition promotions but promotions can and should be much more than just a 'competition'.  Promotional Marketing is about connecting with consumers and inviting participation and contribution via an activity that promotes sales or brand awareness and as with any marketing initiative, knowing and understanding the target audience is imperative in determining how you engage them.

Next Digital has an experienced Promotions Team and can provide a full BTL Marketing Service using tried and tested promotional techniques. We can also partner with our clients other marketing service providers and provide strategic advice on how best to execute a campaign using digital channels.

 A summary of the promotional services that we can provide are listed below:

  • Concept Development
  • Creative Design (Online, POS & Print)
  • Legal Requirements
  • Draws (lottery approved drawing engine)
  • Project Execution & Management
  • Prize fulfillment and winner management
  • Campaign reporting and analysis

In addition to the above services, all promotions can be executed on Next Digitals competition platform that allows us to integrate all digital channels in real-time.  As the platform was built in-house, it enables us to develop innovatative and bespoke campaigns.

To learn how promotions can engage your consumers contact Next Digital today at info@nextdigital.com