The Challenge

TCU are one of the largest credit unions in Australia. And with every member owning a piece of the credit union, as well as a vote on how the institution is run and benefits from the proceeds, it’s not hard to see why. Moving into 2008, the Teachers Credit Union needed a website that better expressed their brand identity, and strong ties to the community. It needed to be more functional, more interactive and more informative. It also needed to better reflect the dialogue between the TCU and its members.

Our Strategy

To achieve this, we engaged closely with the Teachers Credit Union to redesign and develop the site with user experience front of mind. We believed that transparency with the credit union’s member base was integral to the success of the project. In line with this, we advised on a launch campaign, and worked with TCU to devise the strategy. A Flash micro-site was developed which showcased the new features and benefits of the upcoming new site and also included a competitions which encouraged members to search and find the “explore” icon

The Results

The launch of the site generated terrific feedback from members and the launch campaign was highly successful, with over 10,000 participants registering for a prize within the first week of go-live.The TCU was also incredibly pleased with the stability of the selected CMS, and the ease of use in updating content to the new website. Phase 2 is currently underway with the development of a complex online membership form that will ultimately take the place of the five separate forms that currently serve to built the TCUs database.