The Challenge
Vivas Lend Lease operates in the highly competitive field of
luxury apartments and homes in Australia. Aware that a large number
of people now search for apartment buildings using search engines
-as opposed to more traditional real estate websites- Lendlease
wanted to achieve high organic rankings for the search term,
'luxury apartments' to capture the market.
Our Strategy
All major Search Engines employ sophisticated measures to ensure
that when users conduct a search on their index, the most relevant
results are returned. The algorithm they use to detect each
website's theme or subject is complex and constantly updated, so
success in the area requires constant review.
For this campaign, Next Digital employed the latest techniques
and methodologies including On-page and Off-page optimisation to
ensure that the dedicated search term returned the Lendlease
website on the first page of the Search Engines.
The Results
The Lendlease SEO campaign was a great success resulting in a
top 10 position within Google.com.au for the keyword Luxury
Apartments.
Previous to this Vivas Lendlease did not appear in the Top 200
search results for any of these terms. However, using On-page and
Off-page optimisation, we were able to present a ranking of #4 for
Luxury Apartments and the much desired #1 spot for both Luxury
Apartments Sydney and Luxury Apartments Melbourne.