Press
Next Digital - Tuesday, 18 March 2008
Next Digital hosts Brisbane Digital event - April 17 2008
Next Digital will host "Get Digital 2008: A half day digital marketing learning experience.
April 17 2008 from 8.30am
Suncorp Stadium Brisbane
Please email education@nextdigital.com if you are interested in attending.
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Agenda
Welcome: Natalie Clark, General Manager, Next Digital Brisbane
Online Advertising Effectiveness: Measuring Brand Impact
Tony Marlow, Associate Research Director, Asia Pacific, Nielsen Online
Session Description
In the past, online advertising was seen by many advertisers as a way to use the internet as a direct response medium - the primary measure of 'effectiveness' was traditionally a high click-thru rate. The digital industry is now moving past thilimited interpretation of online ad 'effectiveness' and toward brand-centric measures of campaign success. Tony will talk about what it means for an online ad to be effective and how we can measure the true impact of online communications to more accurately know the level of ROI that is being achieved for the brand.
Every Email Counts - Making The Most Of The Email Channel
Mark Edwards, Digital Communications Director, Next Digital
Session Description
Email marketing is now firmly established as an important part of the marketing communications strategy for most organisations.?? The challenge that marketers now face is how to optimise their email marketing programs through strategic channel usage to drive campaign performance.
Web 2.0: Business and IT trends and considerations
Andrew Burgess, Digital Solutions Director, Next Digital
Session Description
Andrew will discuss where the web is heading - decipher the meaning of web 2.0 and it's business implications. The online world is a changing place and staying abreast of the latest IT trends in crucial to your business and marketing success.
Client Panel Discussion - Utilising the Digital Channel as part of the wider marketing mix
The ABC of Search. Where does it fit in the overall marketing mix?
Claire Seldon, Sales Director,?Yahoo! Search
Session Description
Search marketing is more than a buzz term. Driving the right traffic to your site is fundamental to a successful online presence. Claire Seldon will share her thoughts and some case studies to highlight where Search fits in and its importance in today's environment
Digital Innovation
Anthony Goldman, General Manager, Marketing & Development, Next Digital
Session Description
Integrating digital activity into your overall marketing mix is the challenge. Resisting the temptation to do things for the sake of it is a bigger challenge. The new ROI is measuring the return on innovation. It's all about results.