Blog Why Choose Managed Hosting?by Tristen Zwalf Why Managed Hosting? When it comes to Hosting, there are a lot of providers out there. While it can seem like they are all offering the same thing, albeit in technical ... 22.05.2013 more Conversational Search & Why Schema is the Future of SEOby Daylan Pearce Last week Google held their annual I/O conference. I/O is the flagship event on the Google calendar in which Internet nerds worldwide gather to see what goodies Google ... 21.05.2013 more Responsive Design vs Dedicated Mobile sitesby Anthony Bordonaro What is best for you? Recently I’ve noticed quite a lot of blog posts arguing for and against responsive web design, two examples that recently caught my eye ... 16.05.2013 more Sitecore 7 : Shooting for the Skyby Colin Te Kempel 100% Unit Test Coverage with Sitecore 7 & MVC So I’m one of the lucky MVP’s who get early access to Sitecore 7 and I decided that for my proof of ... 06.05.2013 more How social is SEOby Daylan Pearce Earlier this week I was having a chat to one of the strategists here at Next and he asked the following question “so how much of SEO do you reckon is now ... 20.04.2013 more The Social Media Partyby Cameron De Giorgio Social media is great marketing channel that allows brands to connect directly with their online audiences. Now whilst social media provides extensive opportunity, it ... 14.03.2013 more Facebook Launches Graph Searchby Ashley McVey Mark Zuckerberg recently unveiled Facebook’s newest innovation called Graph Search. As a new way to find people, photos, places and interests, Facebook Graph ... 19.01.2013 more Going Responsiveby Cameron De Giorgio Time.com recently published some interesting and very cool stats that highlight the merits of making your site responsive: Some key insights include: Mobile ... 18.01.2013 more Digital Marketing with Twitter cardsby Cameron De Giorgio A lot of people on Twitter may have noticed lately that when someone on your timeline posts a link to an image or an article, you will see a small preview of what the ... 15.01.2013 more Twitter Tips : Your Tweets 18 mins of Fame | Next Digitalby Glen Araos Peter Bray of Followerwonk recently wrote an interesting piece on a tweet’s prime of life. He states that in the absence of access logs for Twitter, we can ... 13.11.2012 more Sitecore Symposium 2012by Alistair Deneys This year I once again had the pleasure of presenting at the annual Sitecore conference, this year named Sitecore Symposium. I presented a topic which was near and ... 09.10.2012 more When Social Turns Sentimentalby Next Digital The first hurdle most marketing departments face when first dipping their toes into thesocial media waters, is to get the business comfortable with the idea of opening ... 06.08.2012 more Android Grabs Majority of Australian Smartphone Marketby Glen Araos Good news for Android owners and developers. A recent report has shown that Android’s market share in Australia has grown from 32.2% in 2011 to 52% in 2012. The ... 30.07.2012 more Tourism Victoria - NEW Chinese language site launchedby Next Digital Fresh from winning the Sitecore Best State Government Website award 2012, Next Digital recently launched the Chinese language version of Tourism Victoria’s ... 19.07.2012 more 22% of the Internet is now plugged into Facebook by Daylan Pearce Some interesting data has just been released ZYXT Labs in Seattle, Washington suggesting that nearly 22% of the Internet may now, in some way, be plugged into the ... 12.07.2012 more The Search Engine Optimisation (SEO) Specialists | Next Digitalby David Iwanow What is SEO? SEO or search engine optimisation is a crucial part of marketing online. It focuses on the optimisation of website content to ensure high rankings for ... 01.07.2012 more Making a difference 5 cents at a timeby Daylan Pearce Next Digital is a proud supporter of a great initiative from the team at YGAP called 5cent, a campaign which aims to harness Australian’s small change to make a ... 27.06.2012 more Sitecore Recognises Excellence in Web Strategies and Digital Marketing Campaignsby Next Digital Web content management system software company Sitecore has recently awarded this year’s Site of the Year award for Best State Government Site to Tourism Victoria ... 25.06.2012 more Next Digital Attains Microsoft Gold Web Development Accreditationby Paul Clapton At Next Digital we pride ourselves on having the best talent in the industry. Talent, however, can be short lived if you do not provide an ongoing training and skills ... 22.06.2012 more International Lessons For Australian Retailersby Next Digital In this video style blog, our Senior Strategist Ash McVey discusses trends in the retail space, including where retailers should be focusing in 2012 as well as next ... 14.06.2012 more International Lessons for Australian Retailersby Ash McVey Click here to download the International Lessons for Australian Retailers 16.05.2012 more Australia's Premier Search Marketing & PPC Specialists | Next Digitalby Thea Anzures What Is SEM? Search Engine Marketing or SEM is typically the phrase used when referring to paid search, or PPC (pay-per-click) marketing. SEM/PPC ads can come in ... 01.05.2012 more Rebrand and Refresh Part 6by Hayden Peters It’s one thing to launch or refresh a brand, but it’s another to keep that passion and momentum for the brand going long after it’s part of the ... 18.04.2012 more Rebrand and Refresh Part 5by Hayden Peters One of the biggest elements in the new brand is the one that you’re looking at right now. Having the right website was central to the new brand, as it’s ... 11.04.2012 more Iconography designby Neville Figueirado Like the saying goes “A picture is worth a thousand words” so envisage how important an icon can be. Icons are such versatile and useful visuals that a well ... 06.04.2012 more Rebrand and Refresh Part 4by Hayden Peters With a brand look and feel as well as a unified voice created, it was now time to focus on the day-to-day elements of business and how to convert them into the new look ... 04.04.2012 more MCG iPhone App Part 3by Neville Figueirado Context Think about how and where your app will be used. Luckily for me I confidently knew where the majority of user will access the app and that it would play ... 30.03.2012 more Rebrand and Refresh Part 3by Hayden Peters Next Digital needed help. It needed a strong voice, one that wasn’t aggressive and one that was proud, fun and engaging. It was essential that this voice was ... 28.03.2012 more From Hand Drawn to Web Design Part 3by Stefania Bonacasa Sketches for the design process Having explored and developed the core idea through sketches give us a very solid base to start the actual design. The fundamental ... 27.03.2012 more User Experience Part 3by Jay Christie It is easy to get carried away and bogged down with content, functionality and features which can end up making the user experience quite an unpleasant one. A great ... 26.03.2012 more MCG iPhone App Part 2by Neville Figueirado Design challenges The most obvious difference from designing for desktop to mobile is screen size. With todays’ screens seemingly getting bigger and wider ... 23.03.2012 more The Next Digital site, a technology summaryby Glenn Baker At Next Digital, we believe in the progressive web and strive to push the boundaries and build engaging websites. The following is a summary of the technologies ... 22.03.2012 more Refresh and Rebrand Part 2by Hayden Peters The Next Digital brand required the input of everyone. Not one person can feel as if they own a brand that is designed to represent over two hundred people, but one ... 21.03.2012 more From Hand Drawn to Web Design Part 2by Stefania Bonacasa Sketches for the project process Starting a project with hand drawn sketches can, not only benefit us designers, but it can also help our clients understand better ... 20.03.2012 more User Experience Part 2by Jay Christie Good user experience is not only about accentuating important areas but also getting the user from A to B as easily and quickly as possible and making sure that your ... 19.03.2012 more MCG iPhone App Part 1by Neville Figueirado Backdrop Tasked with the responsibility of designing the iPhone App for the Melbourne Cricket Ground (MCG) was daunting work. With its rich history beginning in ... 16.03.2012 more Rebrand and Refresh Part 1by Hayden Peters The path to the new look and feel of Next Digital was one that the Creative Team treated with all the love and care that we would have given to a client. Combine this ... 14.03.2012 more From Hand Drawn to Web Design Part 1by Stefania Bonacasa Sketches for the creative process The use of sketches during preliminary phases of the creative process can be very beneficial to the overall outcome of a ... 13.03.2012 more User Experience Part 1by Jay Christie As a creative, I believe that a great user experience is one of the first and most important things to think about when designing a website, phone/tablet application, ... 12.03.2012 more Web Strategyby Next Digital's Strategy Gurus The web presents an expandingworld of possibilities. At its core lies endless opportunities to fuse togetherboth youronline and offline business objectives. It's ... 09.03.2012 more Digital Analytics by Joan Tsepofat Web or Digital Analytics gives greater insight into how visitors interact with your website, mobile application, social engagement or video consumption. It is the ... 09.03.2012 more Love Digital Like Usby MicroChip We love digital and we want to share the love with you! Want to win an iPad + a free Twitter/Facebook design package for your business? It’s easy! ... 09.03.2012 more We Love Digital Showreelby MicroChip Welcome to Next Digital! We're a group of people who love all things digital and here is our showreel to let you know what we do and how we do it! 09.03.2012 more Searchby Next Digital's Strategy Gurus Effectively fusing Search Engine Optimisation (SEO) and Search Engine Marketing (SEM) will get you great results. Our SEO and SEM talents will get you the best. We have ... 07.03.2012 more Social Mediaby Our Marketing Gurus! Social media’s interactive element, married with the internet’s as yet, widely liberal nature, has resulted in mass empowerment online. Businesses and ... 07.03.2012 more Conversion Designby Thea Anzures Conversion Design is the art of optimising your website in order to effectively draw in, engage and ensure that your customers convert. Depending on your business and ... 07.03.2012 more Email Strategyby Next Digital's Strategy Gurus Email marketing in conjunction with customer intelligence derived from tracking and collecting user behavioural data, is a great way to tailor your product, brand your ... 06.03.2012 more Content Strategyby Next Digital's Strategy Gurus Irrespective of everything else, the point of any website lies in its content. If you can’t convey a message to your visitor, then you may have lost a point of ... 06.03.2012 more Digital Strategyby Next Digital's Strategy Gurus If you don't know where you're going, any road will get you there..." Alice in Wonderland But of course, the key to effective strategy is knowing precisely where you ... 06.03.2012 more Magento Support in Sydneyby Nicky Scott I attended the X.commerce Summit: Magento session in Sydney held on 16th Februray 2012 and met Scott Dahlgren, Head of Channel Sales for Magento. The focus was on ... 27.02.2012 more Build Relationshipsby Aarti Suri It's been one busy month with loads of seminars and conferences to attend, very exciting indeed since it's a pleasant change to step out of the office and learn some ... 27.02.2012 more Campaign Strategyby Next Digital's Strategy Gurus A successful campaign can be remembered for years to come, cementing your brand in the minds of viewers. This kind of instant brand recognition is the most valuable ... 16.02.2012 more Social Mediaby Next Digital Facebook, Twitter, LinkedIn, Google+, Instagram, YouTube… Social Media seems to be a ‘must have’ for those conducting business online these days, and ... 16.02.2012 more Ecommerceby Karl Kopp Next Digital has delivered many eCommerce sites for our clients. Most recently we have been engaged by Pacific Brands to deliver a number of brand dedicated eCommerce ... 16.02.2012 more Sitecore CMS Development Specialists | Next Digitalby Next Digital's Technology Gurus Sitecore is the leading .NET CMS on the market today. It’s robust enough to handle the biggest of enterprise web businesses, yet customizable enough to cater for ... 16.02.2012 more Developmentby Next Digital's Technology Gurus Next Digital works in many technology platforms including Microsoft .NET, PHP and Java. Each technology team uses appropriate frameworks and standards to ensure the ... 16.02.2012 more Mobileby Next Digital's Technology Gurus Mobile will become the predominant device for consumers to interact with the web at some stage before 2014. At Next Digital we believe it’s important to ... 16.02.2012 more User Experienceby Next Digital's Technology Gurus We know here at Next Digital that User Experience Design defines the series of interactions that your audience group will undertake. We make sites intuitive where your ... 16.02.2012 more Supportby Paul James Next Digital understands the importance of web applications to our clients and the need to have a trusted partner that is able to provide reliable and quality ... 16.02.2012 more Hostingby Next Digital's Hosting Gurus Next Digital possesses its own enterprise class IDC at our Melbourne Headquarters. The Data Centre is monitored 24/7 all year around, and our qualified network ... 16.02.2012 more CMSby Next Digital's Technology Gurus Sitecore Sitecore is an award winning .net enterprise level Content Management System (CMS). It has a user oriented focus making it a pleasure to use. Sitecore is ... 16.02.2012 more Print Designby Hayden Peters Thinking just print or just digital? Combined with our brand activation and idea-based campaigns, we can bring the idea that has its life online to the offline. A great ... 15.02.2012 more Animation and Motionby Hayden Peters Thinking of the first dimension? At Next Digital, we think of the third dimension and beyond as we approach any idea with ways to bring it to life. Using the latest ... 15.02.2012 more Online Brandingby Hayden Peters Your brand is the most precious thing you have. Clients will trust you if you have that same level of trust in your brand. At Next Digital, your brand is the most ... 15.02.2012 more Social Media Campaignsby Hayden Peters Social media has redefined our lives. The person we create online can be a different person than the ones that we are in our day to day lives, but what is ... 15.02.2012 more Website Designby Hayden Peters Web design is what makes Next Digital the online leader in creative concepts and beautiful design. Where traditional agencies use offline ideas for their campaigns and ... 06.02.2012 more Search and Social are one in 2012by David Iwanow This year started off with SEO being shaken up in a big way with Google kicking off the social media war with Facebook & Twitter by further extending its focus ... 03.02.2012 more Creative Campaigns by Hayden Peters Creative ideas and campaigns are in our DNA at Next Digital. We want to ignite your brand around the world and create an awareness through a campaign that people will ... 01.02.2012 more Sporting Apps On The Riseby Sarah Elazazy Next Digital’s James Duthie chats with SEN host Nathan Thompson about what’s hot and not in mobile sporting applications. Topics of conversation ... 30.01.2012 more User Interface Design by Hayden Peters If you truly love your brand, you must think of your user. User experience is the most important thing to consider in online design, be it mobile or web. Creative ... 20.01.2012 more Creative Concepts by Hayden Peters Creative is a connection between ideas and knowledge. At Next Digital, we’re leaders in both. Our Creative Team works throughout the business, combining ... 20.01.2012 more Mobile Design by Hayden Peters The web is changing. Traditional points of online contact were with computers that people approached, turned on and disengaged with. Now, the PC people once used has ... 20.01.2012 more 3 Reasons WordPress Should be Your Online Platformby Thea Anzures To non-technical blog enthusiasts, WordPress (WP) is the common man’s dragon. Much like your friendly neighbourhood fire-breathing beast, it is ferociously ... 17.01.2012 more Run Tom! Run!by Mariza Bubic Next Digital is proud to be the lead sponsor for Tom’s Next Step. Starting on New Year's Eve 2011, Tom Denniss from Sydney, Australia, set out on his quest to ... 17.01.2012 more An evolution toward Mobileby Tom Read The rapid adoption of smartphones is only going to increase moving into 2012. This blogs aims to highlight some key considerations for Australian ... 09.12.2011 more Next Digital, Umbraco Gold Partner (Video)by Sarah Elazazy In this inspiring video interview, Next Digital’s Technical Director, Karl Kopp, describes how the decision was first made for the agency to use the Umbraco content ... 09.12.2011 more WeBlog Summit Debriefby Alistair Deneys It was cold stepping onto the platform at Københavns Lufthavn, Kastrup Station train station at Copenhagen international airport. I’d just spent 20 hours ... 17.11.2011 more Case Study: MCG iPhone Appby James Duthie The MCG is unquestionably one of Melbourne’s (and Australia’s) greatest icons, sporting or otherwise. Every weekend thousands of fans make the trip to ... 03.08.2011 more Next Digital & CSIRO Take Out Sitecore Intranet of the Year 2011by Our Technology Gurus! We're proud to announce that our recent development partnership with CSIRO took out "Sitecore Intranet Site Of The Year". The creation of an innovative new intranet, ... 22.06.2011 more Q&A with Jim Sterne – eMetrics Optimization Summit Sydneyby Joan Tsepofat Jim Sterne is known as the “godfather” of web analytics and one of the pioneers of the industry. He has dedicated more than 13 years to online marketing, ... 05.05.2011 more Does the Web Really Need a Shopping Centre?by James Duthie The following post is by our Digital Strategist James Duthie, who explored this question in his latest blog post on the Online Marketing Banter. Australian retailers ... 05.05.2011 more eMetrics Sydney 2011 Key Takeawaysby Joan Tsepofat eMetrics Sydneywas held on the 13th and 14th April for two consecutive days, with insightful presentations as we learnt more about improving the way we tackle web ... 03.05.2011 more Mustang Marine Makes Waves Onlineby Our Creative Gurus! Maritimo is Australia’s premier luxury boat manufacturer, with a niche in the Australian and global luxury cruiser market and a reputation for engineering excellence, ... 19.04.2011 more Review of SXSW Conference 2011by Our Marketing Guru! On 8 March 2011, I left Sydney and headed to Austin, Texas for the South by Southwest (SXSW) Festival. After hearing some fantastic feedback on the event from people ... 19.04.2011 more Maximise Sales with Real Time Personalisation & Dynamic Contentby Tom Read The global online retail landscape is fiercer than ever. Retailers are competing for the attention of time-poor consumers wading through the barrage of cluttered ... 18.04.2011 more Designing the Optimal Product Pageby Bowan Spanbroek When designing an ecommerce platform there are hundreds of different variables to consider in terms of layout and design. The most important part of any commercial site ... 18.04.2011 more Best SEO Investments for 2011by Our Marketing Guru! We are already one month into 2011, and I believe everyone is back from their holidays and well into their work. Are you thinking about how you can increase your ... 18.02.2011 more Next Digital appoints creative directorby Our Creative Gurus! SYDNEY, 10 February 2011 – Next Digital has appointed creative director Hayden Peters to oversee its creative team, as it continues to ramp up its strategic ... 16.02.2011 more Next Digital wins Wine Australia businessby Our Technology Guru! SYDNEY, 31 January 2011 – ROI digital agency Next Digital has been appointed to design and develop a new consumer website for Wine Australia, giving consumers fast, ... 08.02.2011 more Digital Resolutions for 2011by James Duthie New Year’s resolutions always start with the best of intentions. Yet too often they remain unfulfilled when the lustre of the New Year passes. We get busy and fall back ... 08.02.2011 more Cox Architecture Case Studyby Our Strategy Gurus! Cox Architecture is a one of Australia’s leading architectural firms servicing national and international clients. As a firm of over 40 years with a long list of ... 27.01.2011 more A Beginner’s Guide to Paid Searchby Our Marketing Guru! Paid Search, or Pay Per Click (PPC) marketing entails targeting users via search engines such as Google, Yahoo & Bing. Paid search ads are displayed at the top and ... 02.12.2010 more What we learned from eMetrics Melbourneby Joan Tsepofat eMetrics Marketing Optimisation Summitis a renowned international web analytics conference held around the world. This year eMetrics came to Melbourne for the first ... 26.11.2010 more Infographics: The hottest SEO technique for link baitby Our Marketing Guru! For a long time a major component of any SEO strategy was to increase the volume of link backs to your website. A link back to your website is counted as a vote by the ... 29.10.2010 more Tech Ed Insiders Viewby Alistair Deneys At the end of last month Microsoft held its premier conference, Tech Ed. So what is Tech Ed? Tech Ed is the official annual Microsoft event for IT professionals. I ... 21.10.2010 more Facebook joins the Location Gameby Our Strategy Gurus! There is an age old riddle which asks: Where does an 800 lb gorilla sit*? Answer: “Anywhere it wants to” In the social media world, the 800 pound gorilla ... 14.09.2010 more A Web Analytics Adventure: Clues leading to data treasuresby Joan Tsepofat Often, our adventure with web analytics starts with a web analytics tool such as WebTrends, Adobe Site Catalyst, or Google Analytics. Sometimes, we blindly select an ... 08.09.2010 more Fast Lane – Driven by Funby Our Strategy Gurus! One of the challenges we face in the digital world is determining how to pull various digital channels together and leverage results that are ‘greater than the ... 31.08.2010 more Case Study - OfficeMax Ecommerce Launchby James Duthie We recently launched an e-commerce website and digital marketing campaign for OfficeMax Australia, which we think makes a really interesting case study. Historically, ... 26.08.2010 more The Rise and Rise of Smart Phonesby Our Technology Gurus! What is a Smart Phone? A smart phone is a mobile phone offering internet capabilities and personal computer type functionality. Smart phones have become increasingly ... 13.08.2010 more Optimise Your Email Programby Mark Edwards Given how remarkable the return on investment is when email marketing is done well, it is astonishing how little time many marketers devote to optimising the channel. ... 06.08.2010 more Google Analytics vs. Enterprise Analyticsby Our Marketing Guru! We have come a long way from the days when analytics tools were expensive items used only by billion dollar organisations. Nowadays there is Google Analytics; user ... 30.07.2010 more Location: The next big thing on the webby James Duthie Twitter is so 2009! While most businesses have only just begun to fathom the phenomenon that is social media, the digital natives are already shifting their attention ... 20.06.2010 more Introducing Insermo!by The Insermo Team! With the launch of Insermo Next Digital has delivered a next generation digital communication tool. Insermo provides email marketing, SMS and MMS communication from a ... 07.06.2010 more Media and Creative. I think this is the beginning of a beautiful friendship.by Our Creative Gurus! Ha…I can still remember those days. I can remember the battles. It was such a long time ago… Ages… How many years have past? Probably four or five… Back then, I ... 06.06.2010 more Trends in Australian social media usageby Our Strategy Gurus! Social media is becoming an integral part of our lives. It allows us to connect with our friends, update our status, share photos and interesting links. It is also ... 04.06.2010 more Next Digital appoints Andrew Burke as CEOby Our Creative Gurus! Next Digital is excited to announce that Andrew Burke has been appointed as CEO. Andrew has been in the role of Acting CEO since mid 2009, following Next ... 04.06.2010 more
Why Managed Hosting? When it comes to Hosting, there are a lot of providers out there. While it can seem like they are all offering the same thing, albeit in technical ...
Last week Google held their annual I/O conference. I/O is the flagship event on the Google calendar in which Internet nerds worldwide gather to see what goodies Google ...
What is best for you? Recently I’ve noticed quite a lot of blog posts arguing for and against responsive web design, two examples that recently caught my eye ...
100% Unit Test Coverage with Sitecore 7 & MVC So I’m one of the lucky MVP’s who get early access to Sitecore 7 and I decided that for my proof of ...
Earlier this week I was having a chat to one of the strategists here at Next and he asked the following question “so how much of SEO do you reckon is now ...
Social media is great marketing channel that allows brands to connect directly with their online audiences. Now whilst social media provides extensive opportunity, it ...
Mark Zuckerberg recently unveiled Facebook’s newest innovation called Graph Search. As a new way to find people, photos, places and interests, Facebook Graph ...
Time.com recently published some interesting and very cool stats that highlight the merits of making your site responsive: Some key insights include: Mobile ...
A lot of people on Twitter may have noticed lately that when someone on your timeline posts a link to an image or an article, you will see a small preview of what the ...
Peter Bray of Followerwonk recently wrote an interesting piece on a tweet’s prime of life. He states that in the absence of access logs for Twitter, we can ...
This year I once again had the pleasure of presenting at the annual Sitecore conference, this year named Sitecore Symposium. I presented a topic which was near and ...
The first hurdle most marketing departments face when first dipping their toes into thesocial media waters, is to get the business comfortable with the idea of opening ...
Good news for Android owners and developers. A recent report has shown that Android’s market share in Australia has grown from 32.2% in 2011 to 52% in 2012. The ...
Fresh from winning the Sitecore Best State Government Website award 2012, Next Digital recently launched the Chinese language version of Tourism Victoria’s ...
Some interesting data has just been released ZYXT Labs in Seattle, Washington suggesting that nearly 22% of the Internet may now, in some way, be plugged into the ...
What is SEO? SEO or search engine optimisation is a crucial part of marketing online. It focuses on the optimisation of website content to ensure high rankings for ...
Next Digital is a proud supporter of a great initiative from the team at YGAP called 5cent, a campaign which aims to harness Australian’s small change to make a ...
Web content management system software company Sitecore has recently awarded this year’s Site of the Year award for Best State Government Site to Tourism Victoria ...
At Next Digital we pride ourselves on having the best talent in the industry. Talent, however, can be short lived if you do not provide an ongoing training and skills ...
In this video style blog, our Senior Strategist Ash McVey discusses trends in the retail space, including where retailers should be focusing in 2012 as well as next ...
What Is SEM? Search Engine Marketing or SEM is typically the phrase used when referring to paid search, or PPC (pay-per-click) marketing. SEM/PPC ads can come in ...
It’s one thing to launch or refresh a brand, but it’s another to keep that passion and momentum for the brand going long after it’s part of the ...
One of the biggest elements in the new brand is the one that you’re looking at right now. Having the right website was central to the new brand, as it’s ...
Like the saying goes “A picture is worth a thousand words” so envisage how important an icon can be. Icons are such versatile and useful visuals that a well ...
With a brand look and feel as well as a unified voice created, it was now time to focus on the day-to-day elements of business and how to convert them into the new look ...
Context Think about how and where your app will be used. Luckily for me I confidently knew where the majority of user will access the app and that it would play ...
Next Digital needed help. It needed a strong voice, one that wasn’t aggressive and one that was proud, fun and engaging. It was essential that this voice was ...
Sketches for the design process Having explored and developed the core idea through sketches give us a very solid base to start the actual design. The fundamental ...
It is easy to get carried away and bogged down with content, functionality and features which can end up making the user experience quite an unpleasant one. A great ...
Design challenges The most obvious difference from designing for desktop to mobile is screen size. With todays’ screens seemingly getting bigger and wider ...
At Next Digital, we believe in the progressive web and strive to push the boundaries and build engaging websites. The following is a summary of the technologies ...
The Next Digital brand required the input of everyone. Not one person can feel as if they own a brand that is designed to represent over two hundred people, but one ...
Sketches for the project process Starting a project with hand drawn sketches can, not only benefit us designers, but it can also help our clients understand better ...
Good user experience is not only about accentuating important areas but also getting the user from A to B as easily and quickly as possible and making sure that your ...
Backdrop Tasked with the responsibility of designing the iPhone App for the Melbourne Cricket Ground (MCG) was daunting work. With its rich history beginning in ...
The path to the new look and feel of Next Digital was one that the Creative Team treated with all the love and care that we would have given to a client. Combine this ...
Sketches for the creative process The use of sketches during preliminary phases of the creative process can be very beneficial to the overall outcome of a ...
As a creative, I believe that a great user experience is one of the first and most important things to think about when designing a website, phone/tablet application, ...
The web presents an expandingworld of possibilities. At its core lies endless opportunities to fuse togetherboth youronline and offline business objectives. It's ...
Web or Digital Analytics gives greater insight into how visitors interact with your website, mobile application, social engagement or video consumption. It is the ...
We love digital and we want to share the love with you! Want to win an iPad + a free Twitter/Facebook design package for your business? It’s easy! ...
Welcome to Next Digital! We're a group of people who love all things digital and here is our showreel to let you know what we do and how we do it!
Effectively fusing Search Engine Optimisation (SEO) and Search Engine Marketing (SEM) will get you great results. Our SEO and SEM talents will get you the best. We have ...
Social media’s interactive element, married with the internet’s as yet, widely liberal nature, has resulted in mass empowerment online. Businesses and ...
Conversion Design is the art of optimising your website in order to effectively draw in, engage and ensure that your customers convert. Depending on your business and ...
Email marketing in conjunction with customer intelligence derived from tracking and collecting user behavioural data, is a great way to tailor your product, brand your ...
Irrespective of everything else, the point of any website lies in its content. If you can’t convey a message to your visitor, then you may have lost a point of ...
If you don't know where you're going, any road will get you there..." Alice in Wonderland But of course, the key to effective strategy is knowing precisely where you ...
I attended the X.commerce Summit: Magento session in Sydney held on 16th Februray 2012 and met Scott Dahlgren, Head of Channel Sales for Magento. The focus was on ...
It's been one busy month with loads of seminars and conferences to attend, very exciting indeed since it's a pleasant change to step out of the office and learn some ...
A successful campaign can be remembered for years to come, cementing your brand in the minds of viewers. This kind of instant brand recognition is the most valuable ...
Facebook, Twitter, LinkedIn, Google+, Instagram, YouTube… Social Media seems to be a ‘must have’ for those conducting business online these days, and ...
Next Digital has delivered many eCommerce sites for our clients. Most recently we have been engaged by Pacific Brands to deliver a number of brand dedicated eCommerce ...
Sitecore is the leading .NET CMS on the market today. It’s robust enough to handle the biggest of enterprise web businesses, yet customizable enough to cater for ...
Next Digital works in many technology platforms including Microsoft .NET, PHP and Java. Each technology team uses appropriate frameworks and standards to ensure the ...
Mobile will become the predominant device for consumers to interact with the web at some stage before 2014. At Next Digital we believe it’s important to ...
We know here at Next Digital that User Experience Design defines the series of interactions that your audience group will undertake. We make sites intuitive where your ...
Next Digital understands the importance of web applications to our clients and the need to have a trusted partner that is able to provide reliable and quality ...
Next Digital possesses its own enterprise class IDC at our Melbourne Headquarters. The Data Centre is monitored 24/7 all year around, and our qualified network ...
Sitecore Sitecore is an award winning .net enterprise level Content Management System (CMS). It has a user oriented focus making it a pleasure to use. Sitecore is ...
Thinking just print or just digital? Combined with our brand activation and idea-based campaigns, we can bring the idea that has its life online to the offline. A great ...
Thinking of the first dimension? At Next Digital, we think of the third dimension and beyond as we approach any idea with ways to bring it to life. Using the latest ...
Your brand is the most precious thing you have. Clients will trust you if you have that same level of trust in your brand. At Next Digital, your brand is the most ...
Social media has redefined our lives. The person we create online can be a different person than the ones that we are in our day to day lives, but what is ...
Web design is what makes Next Digital the online leader in creative concepts and beautiful design. Where traditional agencies use offline ideas for their campaigns and ...
This year started off with SEO being shaken up in a big way with Google kicking off the social media war with Facebook & Twitter by further extending its focus ...
Creative ideas and campaigns are in our DNA at Next Digital. We want to ignite your brand around the world and create an awareness through a campaign that people will ...
Next Digital’s James Duthie chats with SEN host Nathan Thompson about what’s hot and not in mobile sporting applications. Topics of conversation ...
If you truly love your brand, you must think of your user. User experience is the most important thing to consider in online design, be it mobile or web. Creative ...
Creative is a connection between ideas and knowledge. At Next Digital, we’re leaders in both. Our Creative Team works throughout the business, combining ...
The web is changing. Traditional points of online contact were with computers that people approached, turned on and disengaged with. Now, the PC people once used has ...
To non-technical blog enthusiasts, WordPress (WP) is the common man’s dragon. Much like your friendly neighbourhood fire-breathing beast, it is ferociously ...
Next Digital is proud to be the lead sponsor for Tom’s Next Step. Starting on New Year's Eve 2011, Tom Denniss from Sydney, Australia, set out on his quest to ...
The rapid adoption of smartphones is only going to increase moving into 2012. This blogs aims to highlight some key considerations for Australian ...
In this inspiring video interview, Next Digital’s Technical Director, Karl Kopp, describes how the decision was first made for the agency to use the Umbraco content ...
It was cold stepping onto the platform at Københavns Lufthavn, Kastrup Station train station at Copenhagen international airport. I’d just spent 20 hours ...
The MCG is unquestionably one of Melbourne’s (and Australia’s) greatest icons, sporting or otherwise. Every weekend thousands of fans make the trip to ...
We're proud to announce that our recent development partnership with CSIRO took out "Sitecore Intranet Site Of The Year". The creation of an innovative new intranet, ...
Jim Sterne is known as the “godfather” of web analytics and one of the pioneers of the industry. He has dedicated more than 13 years to online marketing, ...
The following post is by our Digital Strategist James Duthie, who explored this question in his latest blog post on the Online Marketing Banter. Australian retailers ...
eMetrics Sydneywas held on the 13th and 14th April for two consecutive days, with insightful presentations as we learnt more about improving the way we tackle web ...
Maritimo is Australia’s premier luxury boat manufacturer, with a niche in the Australian and global luxury cruiser market and a reputation for engineering excellence, ...
On 8 March 2011, I left Sydney and headed to Austin, Texas for the South by Southwest (SXSW) Festival. After hearing some fantastic feedback on the event from people ...
The global online retail landscape is fiercer than ever. Retailers are competing for the attention of time-poor consumers wading through the barrage of cluttered ...
When designing an ecommerce platform there are hundreds of different variables to consider in terms of layout and design. The most important part of any commercial site ...
We are already one month into 2011, and I believe everyone is back from their holidays and well into their work. Are you thinking about how you can increase your ...
SYDNEY, 10 February 2011 – Next Digital has appointed creative director Hayden Peters to oversee its creative team, as it continues to ramp up its strategic ...
SYDNEY, 31 January 2011 – ROI digital agency Next Digital has been appointed to design and develop a new consumer website for Wine Australia, giving consumers fast, ...
New Year’s resolutions always start with the best of intentions. Yet too often they remain unfulfilled when the lustre of the New Year passes. We get busy and fall back ...
Cox Architecture is a one of Australia’s leading architectural firms servicing national and international clients. As a firm of over 40 years with a long list of ...
Paid Search, or Pay Per Click (PPC) marketing entails targeting users via search engines such as Google, Yahoo & Bing. Paid search ads are displayed at the top and ...
eMetrics Marketing Optimisation Summitis a renowned international web analytics conference held around the world. This year eMetrics came to Melbourne for the first ...
For a long time a major component of any SEO strategy was to increase the volume of link backs to your website. A link back to your website is counted as a vote by the ...
At the end of last month Microsoft held its premier conference, Tech Ed. So what is Tech Ed? Tech Ed is the official annual Microsoft event for IT professionals. I ...
There is an age old riddle which asks: Where does an 800 lb gorilla sit*? Answer: “Anywhere it wants to” In the social media world, the 800 pound gorilla ...
Often, our adventure with web analytics starts with a web analytics tool such as WebTrends, Adobe Site Catalyst, or Google Analytics. Sometimes, we blindly select an ...
One of the challenges we face in the digital world is determining how to pull various digital channels together and leverage results that are ‘greater than the ...
We recently launched an e-commerce website and digital marketing campaign for OfficeMax Australia, which we think makes a really interesting case study. Historically, ...
What is a Smart Phone? A smart phone is a mobile phone offering internet capabilities and personal computer type functionality. Smart phones have become increasingly ...
Given how remarkable the return on investment is when email marketing is done well, it is astonishing how little time many marketers devote to optimising the channel. ...
We have come a long way from the days when analytics tools were expensive items used only by billion dollar organisations. Nowadays there is Google Analytics; user ...
Twitter is so 2009! While most businesses have only just begun to fathom the phenomenon that is social media, the digital natives are already shifting their attention ...
With the launch of Insermo Next Digital has delivered a next generation digital communication tool. Insermo provides email marketing, SMS and MMS communication from a ...
Ha…I can still remember those days. I can remember the battles. It was such a long time ago… Ages… How many years have past? Probably four or five… Back then, I ...
Social media is becoming an integral part of our lives. It allows us to connect with our friends, update our status, share photos and interesting links. It is also ...
Next Digital is excited to announce that Andrew Burke has been appointed as CEO. Andrew has been in the role of Acting CEO since mid 2009, following Next ...