Blog

Define your Digital Dream. What Does Success Look Like?

by Tamara Caddy

Anyone who has ever seen Grand Designs knows that noble ambitions can spiral out of control quickly. Wanting an idyllic country abode can turn into spending weeks ...

15.04.2014

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New Responsive Site for Increased Conversions

by Tamara Caddy

Protecting intellectual property is vital for organisations to ensure the current and future value of their business. Actuate IP are specialists in this domain, and ...

11.03.2014

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Australian Sitecore MVP for Third Year Running

by Tamara Caddy

The award season is upon us: the Oscars are coming up; Beyonce and Jay Z have already thrilled at the Grammys. ‘Our Cate’ has been named Best Actress at ...

31.01.2014

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Digital: Why It Should Be Left To Agencies

by Simon Brosolo

The ‘internal vs. external’ discussion in regards to digital is a popular recent debate in which things usually become quite heated. There are usually no ...

25.11.2013

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Get the Smarts on Smart Stadiums

by Tamara Caddy

While the trend was kicked-off by the European football clubs and the NFL, the home of the Melbourne Cup Carnival, Flemington Racecourse, was the first sporting venue ...

11.11.2013

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Use Augmented Reality to Push Mobile Further

by Tamara Caddy

“AR will bridge the best of digital and physical worlds”, the predictions around Augmented Reality have been grand including by Neil Shah, senior analyst ...

10.11.2013

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Google study Warns That Mobile is Key for Travel Sites

by Tamara Caddy

“Make it simple, make it personal, make it Mobile,” that was the advice from Google’s Head of Tourism in South East Asia, Bambos Kaisharis recently. ...

07.11.2013

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Responsive Design vs Dedicated Mobile Sites

by Anthony Bordonaro

What is best for you? Recently I’ve noticed quite a lot of blog posts arguing for and against responsive web design, two examples that recently caught my eye ...

01.11.2013

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Five Quick Wins for Any SEM Campaign

by Simon Hill

The term ‘search engine marketing’ (SEM) has come to cover a wide breadth of search activities, encompassing pay-per-click marketing and advertising on ...

08.08.2013

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Applying the Fundamentals of Bricks to Clicks

by Nick Bye

I thought I'd include in my blog series with something that I feel very passionate about: Fundamentals. In a digital world we often focus on the complexity and ...

17.06.2013

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Doing More With Less With Metro Design

by Neville Figueirado

What is it? No, thankfully ‘Metro Design’ has nothing to do with problematic timetables created by Melbourne’s rail network operator, it is a design ...

06.06.2013

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Your Digital Tattoo

by Cameron De Giorgio

A recent TED Talk byJuan Enriquez explores the notion of individuals online lives are as permanent as tattoos. He proposes a modern interpretation on Andy ...

28.05.2013

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Why Choose Managed Hosting?

by Tristan Zwalf

Why Managed Hosting? When it comes to Hosting, there are a lot of providers out there. While it can seem like they are all offering the same thing, albeit in technical ...

22.05.2013

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Conversational Search & Why Schema is the Future of SEO

by Daylan Pearce

Last week Google held their annual I/O conference. I/O is the flagship event on the Google calendar in which Internet nerds worldwide gather to see what goodies Google ...

22.05.2013

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Responsive Design vs Dedicated Mobile sites

by Anthony Bordonaro

What is best for you? Recently I’ve noticed quite a lot of blog posts arguing for and against responsive web design, two examples that recently caught my eye ...

16.05.2013

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Sitecore 7 : Shooting for the Sky

by Colin Te Kempel

100% Unit Test Coverage with Sitecore 7 & MVC So I’m one of the lucky MVP’s who get early access to Sitecore 7 and I decided that for my proof of ...

06.05.2013

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How Social is SEO

by Daylan Pearce

Earlier this week I was having a chat to one of the strategists here at Next and he asked the following question “so how much of SEO do you reckon is now ...

20.04.2013

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The Social Media Party

by Cameron De Giorgio

Social media is great marketing channel that allows brands to connect directly with their online audiences. Now whilst social media provides extensive opportunity, it ...

14.03.2013

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Facebook Launches Graph Search

by Ashley McVey

Mark Zuckerberg recently unveiled Facebook’s newest innovation called Graph Search. As a new way to find people, photos, places and interests, Facebook Graph ...

19.01.2013

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Going Responsive

by Cameron De Giorgio

Time.com recently published some interesting and very cool stats that highlight the merits of making your site responsive: Some key insights include: Mobile ...

18.01.2013

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Digital Marketing with Twitter cards

by Cameron De Giorgio

A lot of people on Twitter may have noticed lately that when someone on your timeline posts a link to an image or an article, you will see a small preview of what the ...

15.01.2013

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Twitter Tips : Your Tweets 18 mins of Fame | Next Digital

by Glen Araos

Peter Bray of Followerwonk recently wrote an interesting piece on a tweet’s prime of life. He states that in the absence of access logs for Twitter, we can ...

13.11.2012

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Sitecore Symposium 2012

by Alistair Deneys

This year I once again had the pleasure of presenting at the annual Sitecore conference, this year named Sitecore Symposium. I presented a topic which was near and ...

09.10.2012

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When Social Turns Sentimental

by Next Digital

The first hurdle most marketing departments face when first dipping their toes into thesocial media waters, is to get the business comfortable with the idea of opening ...

06.08.2012

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Android Grabs Majority of Australian Smartphone Market

by Glen Araos

Good news for Android owners and developers. A recent report has shown that Android’s market share in Australia has grown from 32.2% in 2011 to 52% in 2012. The ...

30.07.2012

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Tourism Victoria - NEW Chinese language site launched

by Next Digital

Fresh from winning the Sitecore Best State Government Website award 2012, Next Digital recently launched the Chinese language version of Tourism Victoria’s ...

19.07.2012

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22% of the Internet is now plugged into Facebook

by Daylan Pearce

Some interesting data has just been released ZYXT Labs in Seattle, Washington suggesting that nearly 22% of the Internet may now, in some way, be plugged into the ...

12.07.2012

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The Search Engine Optimisation (SEO) Specialists | Next Digital

by David Iwanow

What is SEO? SEO or search engine optimisation is a crucial part of marketing online. It focuses on the optimisation of website content to ensure high rankings for ...

01.07.2012

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Making a difference 5 cents at a time

by Daylan Pearce

Next Digital is a proud supporter of a great initiative from the team at YGAP called 5cent, a campaign which aims to harness Australian’s small change to make a ...

27.06.2012

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Sitecore Recognises Excellence in Web Strategies and Digital Marketing Campaigns

by Next Digital

Web content management system software company Sitecore has recently awarded this year’s Site of the Year award for Best State Government Site to Tourism Victoria ...

25.06.2012

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Next Digital Attains Microsoft Gold Web Development Accreditation

by Paul Clapton

At Next Digital we pride ourselves on having the best talent in the industry. Talent, however, can be short lived if you do not provide an ongoing training and skills ...

22.06.2012

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International Lessons For Australian Retailers

by Next Digital

In this video style blog, our Senior Strategist Ash McVey discusses trends in the retail space, including where retailers should be focusing in 2012 as well as next ...

14.06.2012

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International Lessons for Australian Retailers

by Ash McVey

Click here to download the International Lessons for Australian Retailers

16.05.2012

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Australia's Premier Search Marketing & PPC Specialists | Next Digital

by Thea Anzures

What Is SEM? Search Engine Marketing or SEM is typically the phrase used when referring to paid search, or PPC (pay-per-click) marketing. SEM/PPC ads can come in ...

01.05.2012

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Rebrand and Refresh Part 6

by Hayden Peters

It’s one thing to launch or refresh a brand, but it’s another to keep that passion and momentum for the brand going long after it’s part of the ...

18.04.2012

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Rebrand and Refresh Part 5

by Hayden Peters

One of the biggest elements in the new brand is the one that you’re looking at right now. Having the right website was central to the new brand, as it’s ...

11.04.2012

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Iconography design

by Neville Figueirado

Like the saying goes “A picture is worth a thousand words” so envisage how important an icon can be. Icons are such versatile and useful visuals that a well ...

06.04.2012

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Rebrand and Refresh Part 4

by Hayden Peters

With a brand look and feel as well as a unified voice created, it was now time to focus on the day-to-day elements of business and how to convert them into the new look ...

04.04.2012

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MCG iPhone App Part 3

by Neville Figueirado

Context Think about how and where your app will be used. Luckily for me I confidently knew where the majority of user will access the app and that it would play ...

30.03.2012

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Rebrand and Refresh Part 3

by Hayden Peters

Next Digital needed help. It needed a strong voice, one that wasn’t aggressive and one that was proud, fun and engaging. It was essential that this voice was ...

28.03.2012

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From Hand Drawn to Web Design Part 3

by Stefania Bonacasa

Sketches for the design process Having explored and developed the core idea through sketches give us a very solid base to start the actual design. The fundamental ...

27.03.2012

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User Experience Part 3

by Jay Christie

It is easy to get carried away and bogged down with content, functionality and features which can end up making the user experience quite an unpleasant one. A great ...

26.03.2012

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MCG iPhone App Part 2

by Neville Figueirado

Design challenges The most obvious difference from designing for desktop to mobile is screen size. With todays’ screens seemingly getting bigger and wider ...

23.03.2012

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The Next Digital site, a technology summary

by Glenn Baker

At Next Digital, we believe in the progressive web and strive to push the boundaries and build engaging websites. The following is a summary of the technologies ...

22.03.2012

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Refresh and Rebrand Part 2

by Hayden Peters

The Next Digital brand required the input of everyone. Not one person can feel as if they own a brand that is designed to represent over two hundred people, but one ...

21.03.2012

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From Hand Drawn to Web Design Part 2

by Stefania Bonacasa

Sketches for the project process Starting a project with hand drawn sketches can, not only benefit us designers, but it can also help our clients understand better ...

20.03.2012

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User Experience Part 2

by Jay Christie

Good user experience is not only about accentuating important areas but also getting the user from A to B as easily and quickly as possible and making sure that your ...

19.03.2012

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MCG iPhone App Part 1

by Neville Figueirado

Backdrop Tasked with the responsibility of designing the iPhone App for the Melbourne Cricket Ground (MCG) was daunting work. With its rich history beginning in ...

16.03.2012

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Rebrand and Refresh Part 1

by Hayden Peters

The path to the new look and feel of Next Digital was one that the Creative Team treated with all the love and care that we would have given to a client. Combine this ...

14.03.2012

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From Hand Drawn to Web Design Part 1

by Stefania Bonacasa

Sketches for the creative process The use of sketches during preliminary phases of the creative process can be very beneficial to the overall outcome of a ...

13.03.2012

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User Experience Part 1

by Jay Christie

As a creative, I believe that a great user experience is one of the first and most important things to think about when designing a website, phone/tablet application, ...

12.03.2012

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Web Strategy

by Next Digital's Strategy Gurus

The web presents an expandingworld of possibilities. At its core lies endless opportunities to fuse togetherboth youronline and offline business objectives. It's ...

09.03.2012

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Digital Analytics

by Joan Tsepofat

Web or Digital Analytics gives greater insight into how visitors interact with your website, mobile application, social engagement or video consumption. It is the ...

09.03.2012

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Love Digital Like Us

by MicroChip

We love digital and we want to share the love with you! Want to win an iPad + a free Twitter/Facebook design package for your business? It’s easy! ...

09.03.2012

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We Love Digital Showreel

by MicroChip

Welcome to Next Digital! We're a group of people who love all things digital and here is our showreel to let you know what we do and how we do it!

09.03.2012

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Search

by Next Digital's Strategy Gurus

Effectively fusing Search Engine Optimisation (SEO) and Search Engine Marketing (SEM) will get you great results. Our SEO and SEM talents will get you the best. We have ...

07.03.2012

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Social Media

by Our Marketing Gurus!

Social media’s interactive element, married with the internet’s as yet, widely liberal nature, has resulted in mass empowerment online. Businesses and ...

07.03.2012

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Conversion Design

by Thea Anzures

Conversion Design is the art of optimising your website in order to effectively draw in, engage and ensure that your customers convert. Depending on your business and ...

07.03.2012

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Email Strategy

by Next Digital's Strategy Gurus

Email marketing in conjunction with customer intelligence derived from tracking and collecting user behavioural data, is a great way to tailor your product, brand your ...

06.03.2012

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Content Strategy

by Next Digital's Strategy Gurus

Irrespective of everything else, the point of any website lies in its content. If you can’t convey a message to your visitor, then you may have lost a point of ...

06.03.2012

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Digital Strategy

by Next Digital's Strategy Gurus

If you don't know where you're going, any road will get you there..." Alice in Wonderland But of course, the key to effective strategy is knowing precisely where you ...

06.03.2012

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Magento Support in Sydney

by Nicky Scott

I attended the X.commerce Summit: Magento session in Sydney held on 16th Februray 2012 and met Scott Dahlgren, Head of Channel Sales for Magento. The focus was on ...

27.02.2012

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Build Relationships

by Aarti Suri

It's been one busy month with loads of seminars and conferences to attend, very exciting indeed since it's a pleasant change to step out of the office and learn some ...

27.02.2012

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Campaign Strategy

by Next Digital's Strategy Gurus

A successful campaign can be remembered for years to come, cementing your brand in the minds of viewers. This kind of instant brand recognition is the most valuable ...

16.02.2012

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Social Media

by Next Digital

Facebook, Twitter, LinkedIn, Google+, Instagram, YouTube… Social Media seems to be a ‘must have’ for those conducting business online these days, and ...

16.02.2012

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Sitecore CMS Development Specialists | Next Digital

by Next Digital's Technology Gurus

Sitecore is the leading .NET CMS on the market today. It’s robust enough to handle the biggest of enterprise web businesses, yet customizable enough to cater for ...

16.02.2012

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Ecommerce

by Karl Kopp

Next Digital has delivered many eCommerce sites for our clients. Most recently we have been engaged by Pacific Brands to deliver a number of brand dedicated eCommerce ...

16.02.2012

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Development

by Next Digital's Technology Gurus

Next Digital works in many technology platforms including Microsoft .NET, PHP and Java. Each technology team uses appropriate frameworks and standards to ensure the ...

16.02.2012

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Mobile

by Next Digital's Technology Gurus

Mobile will become the predominant device for consumers to interact with the web at some stage before 2014. At Next Digital we believe it’s important to ...

16.02.2012

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User Experience

by Next Digital's Technology Gurus

We know here at Next Digital that User Experience Design defines the series of interactions that your audience group will undertake. We make sites intuitive where your ...

16.02.2012

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Support

by Paul James

Next Digital understands the importance of web applications to our clients and the need to have a trusted partner that is able to provide reliable and quality ...

16.02.2012

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Hosting

by Next Digital's Hosting Gurus

Next Digital possesses its own enterprise class IDC at our Melbourne Headquarters. The Data Centre is monitored 24/7 all year around, and our qualified network ...

16.02.2012

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CMS

by Next Digital's Technology Gurus

Sitecore Sitecore is an award winning .net enterprise level Content Management System (CMS). It has a user oriented focus making it a pleasure to use. Sitecore is ...

16.02.2012

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Animation and Motion

by Hayden Peters

Thinking of the first dimension? At Next Digital, we think of the third dimension and beyond as we approach any idea with ways to bring it to life. Using the latest ...

15.02.2012

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Print Design

by Hayden Peters

Thinking just print or just digital? Combined with our brand activation and idea-based campaigns, we can bring the idea that has its life online to the offline. A great ...

15.02.2012

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Online Branding

by Hayden Peters

Your brand is the most precious thing you have. Clients will trust you if you have that same level of trust in your brand. At Next Digital, your brand is the most ...

15.02.2012

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Social Media Campaigns

by Hayden Peters

Social media has redefined our lives. The person we create online can be a different person than the ones that we are in our day to day lives, but what is ...

15.02.2012

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Website Design

by Hayden Peters

Web design is what makes Next Digital the online leader in creative concepts and beautiful design. Where traditional agencies use offline ideas for their campaigns and ...

06.02.2012

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Search and Social are one in 2012

by David Iwanow

This year started off with SEO being shaken up in a big way with Google kicking off the social media war with Facebook & Twitter by further extending its focus ...

03.02.2012

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Creative Campaigns

by Hayden Peters

Creative ideas and campaigns are in our DNA at Next Digital. We want to ignite your brand around the world and create an awareness through a campaign that people will ...

01.02.2012

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Sporting Apps On The Rise

by Sarah Elazazy

Next Digital’s James Duthie chats with SEN host Nathan Thompson about what’s hot and not in mobile sporting applications. Topics of conversation ...

30.01.2012

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User Interface Design

by Hayden Peters

If you truly love your brand, you must think of your user. User experience is the most important thing to consider in online design, be it mobile or web. Creative ...

20.01.2012

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Creative Concepts

by Hayden Peters

Creative is a connection between ideas and knowledge. At Next Digital, we’re leaders in both. Our Creative Team works throughout the business, combining ...

20.01.2012

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Mobile Design

by Hayden Peters

The web is changing. Traditional points of online contact were with computers that people approached, turned on and disengaged with. Now, the PC people once used has ...

20.01.2012

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3 Reasons WordPress Should be Your Online Platform

by Thea Anzures

To non-technical blog enthusiasts, WordPress (WP) is the common man’s dragon. Much like your friendly neighbourhood fire-breathing beast, it is ferociously ...

17.01.2012

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Run Tom! Run!

by Mariza Bubic

Next Digital is proud to be the lead sponsor for Tom’s Next Step. Starting on New Year's Eve 2011, Tom Denniss from Sydney, Australia, set out on his quest to ...

17.01.2012

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An evolution toward Mobile

by Tom Read

The rapid adoption of smartphones is only going to increase moving into 2012. This blogs aims to highlight some key considerations for Australian ...

09.12.2011

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Next Digital, Umbraco Gold Partner (Video)

by Sarah Elazazy

In this inspiring video interview, Next Digital’s Technical Director, Karl Kopp, describes how the decision was first made for the agency to use the Umbraco content ...

09.12.2011

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WeBlog Summit Debrief

by Alistair Deneys

It was cold stepping onto the platform at Københavns Lufthavn, Kastrup Station train station at Copenhagen international airport. I’d just spent 20 hours ...

17.11.2011

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Case Study: MCG iPhone App

by James Duthie

The MCG is unquestionably one of Melbourne’s (and Australia’s) greatest icons, sporting or otherwise. Every weekend thousands of fans make the trip to ...

03.08.2011

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Next Digital & CSIRO Take Out Sitecore Intranet of the Year 2011

by Our Technology Gurus!

We're proud to announce that our recent development partnership with CSIRO took out "Sitecore Intranet Site Of The Year". The creation of an innovative new intranet, ...

22.06.2011

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Q&A with Jim Sterne – eMetrics Optimization Summit Sydney

by Joan Tsepofat

Jim Sterne is known as the “godfather” of web analytics and one of the pioneers of the industry. He has dedicated more than 13 years to online marketing, ...

05.05.2011

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Does the Web Really Need a Shopping Centre?

by James Duthie

The following post is by our Digital Strategist James Duthie, who explored this question in his latest blog post on the Online Marketing Banter. Australian retailers ...

05.05.2011

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eMetrics Sydney 2011 Key Takeaways

by Joan Tsepofat

eMetrics Sydneywas held on the 13th and 14th April for two consecutive days, with insightful presentations as we learnt more about improving the way we tackle web ...

03.05.2011

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Mustang Marine Makes Waves Online

by Our Creative Gurus!

Maritimo is Australia’s premier luxury boat manufacturer, with a niche in the Australian and global luxury cruiser market and a reputation for engineering excellence, ...

19.04.2011

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Review of SXSW Conference 2011

by Our Marketing Guru!

On 8 March 2011, I left Sydney and headed to Austin, Texas for the South by Southwest (SXSW) Festival. After hearing some fantastic feedback on the event from people ...

19.04.2011

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Designing the Optimal Product Page

by Bowan Spanbroek

When designing an ecommerce platform there are hundreds of different variables to consider in terms of layout and design. The most important part of any commercial site ...

18.04.2011

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Maximise Sales with Real Time Personalisation & Dynamic Content

by Tom Read

The global online retail landscape is fiercer than ever. Retailers are competing for the attention of time-poor consumers wading through the barrage of cluttered ...

18.04.2011

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Best SEO Investments for 2011

by Our Marketing Guru!

We are already one month into 2011, and I believe everyone is back from their holidays and well into their work. Are you thinking about how you can increase your ...

18.02.2011

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Next Digital appoints creative director

by Our Creative Gurus!

SYDNEY, 10 February 2011 – Next Digital has appointed creative director Hayden Peters to oversee its creative team, as it continues to ramp up its strategic ...

16.02.2011

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Next Digital wins Wine Australia business

by Our Technology Guru!

SYDNEY, 31 January 2011 – ROI digital agency Next Digital has been appointed to design and develop a new consumer website for Wine Australia, giving consumers fast, ...

08.02.2011

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Digital Resolutions for 2011

by James Duthie

New Year’s resolutions always start with the best of intentions. Yet too often they remain unfulfilled when the lustre of the New Year passes. We get busy and fall back ...

08.02.2011

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Cox Architecture Case Study

by Our Strategy Gurus!

Cox Architecture is a one of Australia’s leading architectural firms servicing national and international clients. As a firm of over 40 years with a long list of ...

27.01.2011

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A Beginner’s Guide to Paid Search

by Our Marketing Guru!

Paid Search, or Pay Per Click (PPC) marketing entails targeting users via search engines such as Google, Yahoo & Bing. Paid search ads are displayed at the top and ...

02.12.2010

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What we learned from eMetrics Melbourne

by Joan Tsepofat

eMetrics Marketing Optimisation Summitis a renowned international web analytics conference held around the world. This year eMetrics came to Melbourne for the first ...

26.11.2010

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Infographics: The hottest SEO technique for link bait

by Our Marketing Guru!

For a long time a major component of any SEO strategy was to increase the volume of link backs to your website. A link back to your website is counted as a vote by the ...

29.10.2010

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Tech Ed Insiders View

by Alistair Deneys

At the end of last month Microsoft held its premier conference, Tech Ed. So what is Tech Ed? Tech Ed is the official annual Microsoft event for IT professionals. I ...

21.10.2010

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Facebook joins the Location Game

by Our Strategy Gurus!

There is an age old riddle which asks: Where does an 800 lb gorilla sit*? Answer: “Anywhere it wants to” In the social media world, the 800 pound gorilla ...

14.09.2010

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A Web Analytics Adventure: Clues leading to data treasures

by Joan Tsepofat

Often, our adventure with web analytics starts with a web analytics tool such as WebTrends, Adobe Site Catalyst, or Google Analytics. Sometimes, we blindly select an ...

08.09.2010

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Fast Lane – Driven by Fun

by Our Strategy Gurus!

One of the challenges we face in the digital world is determining how to pull various digital channels together and leverage results that are ‘greater than the ...

31.08.2010

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Case Study - OfficeMax Ecommerce Launch

by James Duthie

We recently launched an e-commerce website and digital marketing campaign for OfficeMax Australia, which we think makes a really interesting case study. Historically, ...

26.08.2010

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The Rise and Rise of Smart Phones

by Our Technology Gurus!

What is a Smart Phone? A smart phone is a mobile phone offering internet capabilities and personal computer type functionality. Smart phones have become increasingly ...

13.08.2010

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Optimise Your Email Program

by Mark Edwards

Given how remarkable the return on investment is when email marketing is done well, it is astonishing how little time many marketers devote to optimising the channel. ...

06.08.2010

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Google Analytics vs. Enterprise Analytics

by Our Marketing Guru!

We have come a long way from the days when analytics tools were expensive items used only by billion dollar organisations. Nowadays there is Google Analytics; user ...

30.07.2010

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Location: The next big thing on the web

by James Duthie

Twitter is so 2009! While most businesses have only just begun to fathom the phenomenon that is social media, the digital natives are already shifting their attention ...

20.06.2010

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Introducing Insermo!

by The Insermo Team!

With the launch of Insermo Next Digital has delivered a next generation digital communication tool. Insermo provides email marketing, SMS and MMS communication from a ...

07.06.2010

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Media and Creative. I think this is the beginning of a beautiful friendship.

by Our Creative Gurus!

Ha…I can still remember those days. I can remember the battles. It was such a long time ago… Ages… How many years have past? Probably four or five… Back then, I ...

06.06.2010

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Trends in Australian social media usage

by Our Strategy Gurus!

Social media is becoming an integral part of our lives. It allows us to connect with our friends, update our status, share photos and interesting links. It is also ...

04.06.2010

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Next Digital appoints Andrew Burke as CEO

by Our Creative Gurus!

Next Digital is excited to announce that Andrew Burke has been appointed as CEO. Andrew has been in the role of Acting CEO since mid 2009, following Next ...

04.06.2010

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