Click here to download the International Lessons for Australian Retailers 

It’s one thing to launch or refresh a brand, but it’s another to keep that passion and momentum for the brand going long after it’s part of the ...

Like the saying goes “A picture is worth a thousand words” so envisage how important an icon can be. Icons are such versatile and useful visuals that a well ...

With a brand look and feel as well as a unified voice created, it was now time to focus on the day-to-day elements of business and how to convert them into the new look ...

Next Digital needed help. It needed a strong voice, one that wasn’t aggressive and one that was proud, fun and engaging. It was essential that this voice was ...

Sketches for the design process Having explored and developed the core idea through sketches give us a very solid base to start the actual design. The fundamental ...

Design challenges The most obvious difference from designing for desktop to mobile is screen size. With todays’ screens seemingly getting bigger and wider ...

At Next Digital, we believe in the progressive web and strive to push the boundaries and build engaging websites. The following is a summary of the technologies ...

Sketches for the project process Starting a project with hand drawn sketches can, not only benefit us designers, but it can also help our clients understand better ...

Good user experience is not only about accentuating important areas but also getting the user from A to B as easily and quickly as possible and making sure that your ...

The path to the new look and feel of Next Digital was one that the Creative Team treated with all the love and care that we would have given to a client. Combine this ...

Sketches for the creative process The use of sketches during preliminary phases of the creative process can be very beneficial to the overall outcome of a ...

Search Engine Marketing or SEM is sometimes used as an umbrella category for both organic and paid search. Organic pertains to Search Engine Optimisation or SEO, whilst ...

When it comes to digital marketing techniques, email marketing can be considered positively ‘old school’. And while it may not have the lustre or allure of ...

Web or Digital Analytics gives greater insight into how visitors interact with your website, mobile application, social engagement or video consumption. It is the ...

We love digital and we want to share the love with you! Want to win an iPad + a free Twitter/Facebook design package for your business? It’s easy! ...

Effectively fusing Search Engine Optimisation (SEO) and Search Engine Marketing (SEM) will get you great results. Our SEO and SEM talents will get you the best. We have ...

Social media’s interactive element, married with the internet’s as yet, widely liberal nature, has resulted in mass empowerment online. Businesses and ...

Email marketing in conjunction with customer intelligence derived from tracking and collecting user behavioural data, is a great way to tailor your product, brand your ...

Irrespective of everything else, the point of any website lies in its content. If you can’t convey a message to your visitor, then you may have lost a point of ...

I attended the X.commerce Summit: Magento session in Sydney held on 16th Februray 2012 and met Scott Dahlgren, Head of Channel Sales for Magento. The focus was on ...

It's been one busy month with loads of seminars and conferences to attend, very exciting indeed since it's a pleasant change to step out of the office and learn some ...

Not so long ago, a brand’s website was the centre of their digital universe. Everything revolved around it. If a customer wanted to learn about your ...

Next Digital has delivered many eCommerce sites for our clients. Most recently we have been engaged by Pacific Brands to deliver a number of brand dedicated eCommerce ...

Mobile will become the predominant device for consumers to interact with the web at some stage before 2014. 

We know here at Next Digital that User Experience Design defines the series of interactions that your audience group will undertake. We make sites intuitive where your ...

Next Digital possesses its own enterprise class IDC at our Melbourne Headquarters. The Data Centre is monitored 24/7 all year around, and our qualified network ...

Insermo is an advanced digital communication tool that lets you easily communicate with your customers by Email, SMS and MMS. SMS Marketing Mobile marketing presents a ...

Thinking just print or just digital? Combined with our brand activation and idea-based campaigns, we can bring the idea that has its life online to the offline. A ...

Your brand is the most precious thing you have. Clients will trust you if you have that same level of trust in your brand. At Next Digital, your brand is the most ...

Social media has redefined our lives. The person we create online can be a different person than the ones that we are in our day to day lives, but what is ...

Search Engine Optimisation (SEO) is the process of optimising for organic or "natural" search results and not paying per ad click as you would via paid search tools ...

This year started off with SEO being shaken up in a big way with Google kicking off the social media war with Facebook & Twitter by further extending its focus ...

Creative ideas and campaigns are in our DNA at Next Digital. We want to ignite your brand around the world and create an awareness through a campaign that people will ...

If you truly love your brand, you must think of your user. User experience is the most important thing to consider in online design, be it mobile or web. Creative ...

Creative is a connection between ideas and knowledge. At Next Digital, we’re leaders in both. Our Creative Team works throughout the business, combining ...

To non-technical blog enthusiasts, WordPress (WP) is the common man’s dragon. Much like your friendly neighbourhood fire-breathing beast, it is ferociously ...

Next Digital is proud to be the lead sponsor for Tom’s Next Step. Starting on New Year's Eve 2011, Tom Denniss from Sydney, Australia, set out on his quest to ...

In this inspiring video interview, Next Digital’s Technical Director, Karl Kopp, describes how the decision was first made for the agency to use the Umbraco content ...

It was cold stepping onto the platform at Københavns Lufthavn, Kastrup Station train station at Copenhagen international airport. I’d just spent 20 hours ...

We're proud to announce that our recent development partnership with CSIRO took out "Sitecore Intranet Site Of The Year". The creation of an innovative new intranet, ...

Jim Sterne is known as the “godfather” of web analytics and one of the pioneers of the industry. He has dedicated more than 13 years to online marketing, ...

eMetrics Sydneywas held on the 13th and 14th April for two consecutive days, with insightful presentations as we learnt more about improving the way we tackle web ...

On 8 March 2011, I left Sydney and headed to Austin, Texas for the South by Southwest (SXSW) Festival. After hearing some fantastic feedback on the event from people ...

The global online retail landscape is fiercer than ever. Retailers are competing for the attention of time-poor consumers wading through the barrage of cluttered ...

When designing an ecommerce platform there are hundreds of different variables to consider in terms of layout and design. The most important part of any commercial site ...

SYDNEY, 10 February 2011 – Next Digital has appointed creative director Hayden Peters to oversee its creative team, as it continues to ramp up its strategic ...

SYDNEY, 31 January 2011 – ROI digital agency Next Digital has been appointed to design and develop a new consumer website for Wine Australia, giving consumers fast, ...

Cox Architecture is a one of Australia’s leading architectural firms servicing national and international clients. As a firm of over 40 years with a long list of ...

Paid Search, or Pay Per Click (PPC) marketing entails targeting users via search engines such as Google, Yahoo & Bing. Paid search ads are displayed at the top and ...

For a long time a major component of any SEO strategy was to increase the volume of link backs to your website. A link back to your website is counted as a vote by the ...

At the end of last month Microsoft held its premier conference, Tech Ed. So what is Tech Ed? Tech Ed is the official annual Microsoft event for IT professionals. I ...

Often, our adventure with web analytics starts with a web analytics tool such as WebTrends, Adobe Site Catalyst, or Google Analytics. Sometimes, we blindly select an ...

One of the challenges we face in the digital world is determining how to pull various digital channels together and leverage results that are ‘greater than the ...

The day of reckoning is almost upon us. Tomorrow Australia will go to the polls to decide who our next Prime Minister will be. And like every election before it, the ...

What is a Smart Phone? A smart phone is a mobile phone offering internet capabilities and personal computer type functionality. Smart phones have become increasingly ...